Your product is ready. Your market doesn't know yet.
I map channels, sharpen positioning, and build the sixty-day sprint that turns a roadmap into pipeline. Three client types. One outcome: first revenue.
The Stuck Moment
"We closed our Series A.
Nobody outside our investors knew we existed."
Meridian Analytics had 18 months of runway, a product that genuinely worked, and exactly zero inbound pipeline. Their positioning doc was a 40-slide deck written for VCs — not buyers. Their ICP was "mid-market companies that use data," which described approximately 200,000 businesses.
The Intervention
Three days in the war room. We threw out the deck and started with the three customers who'd renewed without being asked. What they had in common wasn't industry — it was a 90-day board reporting cycle that made bad data a career risk.
We rewrote the positioning around that specific fear. Rebuilt the channel mix around CFO communities and RevOps Slack groups where that fear lived. Built a 12-email sequence that opened with the sentence their buyers had been waiting to read.
"In six weeks we had more qualified pipeline than in the previous eight months of selling."
— Marcus Webb, CEO, Meridian Analytics
The Number
Qualified pipeline generated in 60 days post-repositioning. Three enterprise deals closed within 90 days.
Pattern recognized: Seed-stage decks written for investors create a positioning gap that kills early enterprise deals. The fix isn't more content — it's one precise sentence that names the buyer's private fear.
The Stuck Moment
"I walked in as VP Marketing. There was a Notion doc titled 'GTM Plan' with three bullet points and a broken Figma link."
Priya Nair joined Stackform 30 days before their first enterprise sales push. No ICP definition. No messaging framework. No channel attribution. A sales team of five with no enablement materials. Board meeting in 8 weeks.
The Intervention
Two weeks embedded. We ran ICP interviews with the six customers who were actually using the product daily. Built the messaging matrix from those transcripts — not from the founder's intuition.
Delivered a 5-asset sales enablement kit: one-pager, battle card, discovery call script, ROI calculator, objection map. Rebuilt the outbound sequence around the exact language buyers used in their own words.
The Number
Pipeline at board meeting.
8 weeks from zero.
"I walked into the board meeting with more pipeline than the previous VP built in a year."
— Priya Nair, VP Marketing, Stackform
The Stakes Escalate
The self-serve motion
worked. Then it didn't.
The Stuck Moment
Loopkit had a clean product-led motion that converted 4% of signups to paid for 14 months. Then the curve flattened. Same traffic. Same activation rate. Conversion dropped to 1.1%. The team had spent three months optimizing onboarding flows and A/B testing pricing copy. Nothing moved.
The real problem wasn't in the product. It was in the acquisition channel mix. The original cohort found Loopkit through a niche community where the job-to-be-done was obvious. The new traffic came from SEO content that attracted a different buyer with a completely different mental model of what the product did.
Diagnosis Sketch — Day 2
The Intervention
We killed the SEO channel for 90 days. Rebuilt content distribution exclusively through the two communities where Loopkit's ideal buyer actually lived. Added a single qualification question to the signup flow that routed mismatched users to a different product tier.
Rebuilt the activation sequence around the job-to-be-done of the original cohort. Converted the three highest-value free users into case study participants within 30 days.
The Number
"We'd been optimizing the wrong variable for three months. One week with LaunchGTM and we knew exactly where the leak was."
— Jordan Osei, Co-Founder, Loopkit
The 60-Day
GTM Sprint.
Not a retainer. Not a strategy deck you'll never read again. A fixed-scope engagement with a single deliverable: qualified pipeline.
War Room Intake
Deep audit of existing positioning, channel data, and customer transcripts. We find the real constraint — not the one on the slide deck.
Positioning Surgery
Rewrite the messaging from the buyer's fear outward. Test with 10 cold conversations. Iterate until response rate moves.
Channel Architecture
Score every channel against the ICP. Kill the ones that attract the wrong buyer. Double down on the two that match intent.
Pipeline Activation
Launch outbound sequence, sales enablement kit, and first content assets. First qualified meeting is the milestone.
Who it's built for.
Series A Founders
Perfect fit"You've closed the round. Your deck worked. Your sales motion hasn't."
Incoming VP Marketing
Perfect fit"You inherited a company with no GTM playbook and a board meeting in 8 weeks."
PLG Teams
Strong fit"Self-serve worked at $500K ARR. Something broke on the way to $2M."
Engagement Model
Fixed scope.
Fixed outcome.
One engagement at a time. Flat fee, not hourly. If we don't find the GTM move in 60 days, you don't pay for the second month.
Engagements start at $18K. Two spots open per quarter.
Three questions. Five minutes. No pitch call required.
The move others miss
is usually obvious
in hindsight.
Three case studies. Three different companies. One pattern: the GTM constraint was never where the team was looking. That's what I find. That's what I fix.
Two spots open per quarter. Next availability: Q2 2026.
